Visual Marketing’s Time is Now!

On October 31, 2014, in Business Technology, by Staff Contributor

Visual marketing is coming to a screen near you. Actually, it’s already there! The technique of using videos, images and other content associated with some visual element, (such as blog posts) is getting massive attention now as these mediums show themselves effective at driving far more traffic and sales than just text. The social world we are in fosters near-instant sharing of our visual content which, as we know, can go wide in seconds.

Since we now know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it ought to come as no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.

What are some best practices for visual marketing?

Utilize the social media image giants - There are several social media networks that join the visual aspect with a thriving and vibrant social media community. The big ones that come to mind are Pinterest, Instagram, YouTube, Facebook and Twitter. All offer visual capacity that boggles the mind.

Add visual content to blog posts and articles - There is really no rational reason not to include visual content in any textual pieces you develop. There are many places to get free images, and you can easily create your own with tools like Canva and PicMonkey.

Be sure to optimize your visual content - Do your best to optimize your images and videos with keywords in the title if appropriate, and an accurate description of the image or video. This makes a substantial difference in their ability to rank, and also for people to find your content.

Use Slideshows and Infographics - Two super easy but extremely powerful ways to utilize visual content is through the use of slideshows and infographics. These both are search engine darlings, and get loads of direct traffic and shares as well.

Now, just in case you need one more piece of proof, chew on this for a minute: The typical user on Pinterest stays there for an average of 1 hour and 17 minutes, while the Twitter and Facebook get only 36 and 12 minutes respectively. Convinced?

 

Would it surprise you to know that there are about as many social media tools as there are pictures of the Kardashians circulating the Web? Seriously, you can get a migraine trying to figure out which of these tools you need to employ, and why.

Yet we’re going to try to help you do just that, as besides a great strategy, dedicated personnel and a couple of bucks, to look after your social media it really takes a few tools.

Let’s take a peek at some of the best tools out there currently, and exactly how they can aid you with managing your social media.

9 Social media tools and why they’re remarkable

These tools cover many different areas and tasks. Assuming you’ve determined the social networks you’re concentrating on, there are some great tools here to help!

Tweetdeck - This tool for Twitter allows you the ability to track, organize, and engage with your followers, quickly seeing activity from different followers, hashtags, and more.

SharedCount - Just how popular is your content? This tool will show you exactly how much play your content is getting and where it’s being shared.

TweetReach - This Twitter tool shows you the reach and exposure of each tweet you send, and delivers data reflecting who retweets you and their influence.

LikeAlyzer - A pure Facebook analytics tool, this one gives you the ability to take an in-depth look at your Facebook pages and even offers suggestions on what you can do to improve them.

Klout - Klout collects details on your various social profiles and comes up with a popularity score of 1 to 100. What’s your Klout?

Mention - Mention tracks anywhere that your name or your company may be mentioned online, and delivers them to you in a daily email.

IFTTT - This very unique automation app works with over 90 different channels including Facebook, LinkedIn, Twitter and Instagram to automatically update your services using “formulas” you concoct. (If this, then that)

Buffer - Buffer is an automation tool that enables you to schedule social media posts and updates to your accounts. Buffer currently covers Facebook, Google+, LinkedIn Twitter and more.

Hootsuite - The most well-known of these tools, Hootsuite is an amazing social media management tool that allows you to keep track of up to 100 accounts on many social media sites, all from one centralized dashboard.